Website 4 – Imagine Dragons

Imagine Dragons – Website

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The front cover is advertising the new album that is out called ‘Evolve’ and includes the songs that are known by the public that will be in the album. The image is of a man being elevated up from the ground in a UFO sort of manor with rainbow lights guiding him. The rainbow is typical of Imagine Dragons as they include rainbows in a lot of their photos. It is unique to their band. Above the image is the title of the band in their font and social media links to the bands other pages where fans can find out information if its not on the website. The website includes news about the band and the members, new music releases, merchandise you can buy, tour dates and other news to do with band that could be interesting to fans. This has allowed everything to be in one place and easy to access which is a very popular technique for audiences and listeners. The home page also allows you to log into get regular updates if anything changes or new items come out including ticket dates and merchandise. When you scroll down, there is some information of music, instagram, merchandise and tour dates. Another image on the front cover is promoting their gig that is to raise money for a boy fighting cancer.Screen Shot 2017-07-19 at 11.46.22.png

Every page except ‘about’ and ‘video’ have the same image in the background of the guy being elevated by a rainbow spot light. The background image is a ribbed style making it seem holographic and 3D. This is to intrigue the audience into the band and their music. News page is all about updated tour dates and where they are, similar to the tour page which is just in a bit more detail. Their merchandise is featured on every page in order to get people to notice it as much as possible to get them to buy something. The producers use a marketing technique of always having it pop up on the screen what ever page you go on to. This can go either way of getting annoying to the audience or want them to buy something.

The about page includes information on the band and its history but also each band member separately. The background is a picture of the band themselves seen as it is about them. The image has been edited ribbed and changed to black and white. Imagine Dragons use rainbow and monotone as their main colours, therefore the rest of their website has rainbow involved, yet the page purely about them is black and white.Screen Shot 2017-07-19 at 15.18.27.png

Digipak 4 – Rihanna


The front cover of this digipak is really bold and the main colour is red. This connotes love and hurt implying the songs on the album will be to do with these emotions. The colours are also very relevant to the genre R&B therefore it’s a good representation of the album and genre. The image of Rihanna is very intense being an extreme close up of her face. Her facial expressions being viewed and shot by the camera implies to the audience she is upset. This is portrayed but the way she is set up in front of the camera with the lighting on her. The image is also quite sexualised as it looks like she has no clothes on considering you can only see her shoulders. This again is relevant to the genre R&B. The simple white writing of the album name ‘LOUD’ is affective on top of the red tinted image. The title is another relevance to the music on the CD being meaningful but dub step at the same time.

The disc being an extreme close up of a rose suggests a feminine CD. The pink rose is directly related to females considering the colour and the type of flower. The light pink connotes love and peace suggesting thats what the songs are gonna be based on. Audience find this quite a calming colour contrasting with the deep red which connotes hurt. Producers have created a balance between the two in emotions and colours. The font is the same as the front and the back showing the house style is consistent. The text is all together completing a neat look. The song titles are also surrounding the disc on the outside of it so listeners know what songs to expect without having to look at the back cover. This is very effective and unusual for digipaks to include making it original.

The back cover of the digipak carries the theme through the main house colour red but softer and lighter similar to the rose CD. The image on the back is of Rihanna looking more vulnerable then the front cover. The rule of thirds is used as she is on the line of the first third implying that she isn’t the main setting for the back cover but the lyrics are. All the writing is very neat continuing the theme carried out through the whole digipak.

Analysis 4 – May We All

This is a narrative music video about race car driving in Tennessee. Written by Rodney Clawson, who isn’t apart of the duo but is a well known song writer for country music.

The song opens with a general conversation about a job opportunity for driving Tim McGraw’s racing car by one of the duo. They are discussing numbers for payment if the driver can win. Typically the duo try to get a better deal but after some persuading and harsh reality they agree to McGraw’s offer. This assumes to the audience that he has more authority in the video considering it’s Florida Georgia Line song. This then fades into the song introduced by the base soundtrack that is continuous throughout the song. Sound bridge of the song and a commentator over the race as it is the narrative behind the lyrics. The sound bridge is constant during the song as the script of the story is just as important as the lyrics. Even though the lyrics aren’t completely in sync with the narrative, they can be interpreted to link. The bridge of the song is followed by a brief fade out while one of the duo topples in his car and is being rescued by the other. A ringing sound is heard through this stage interpreting the mans hearing while trapped in the car. It then resumes back to the song just before the car blows up and carries threw with little sound over it. “Did I win” “Yeh Bro, we all do” is the last spoken sound, being diegetic and by the duo.

The video opens with an establishing shot of the workshop where it seems McGraw works with a PA of some sort. Long shot of a man working on a car and another walking into the shot. Zoom in before the conversation starts cuts to a pan to introduce the conversation. Camera starts out of focus, until the younger male is in the centre of the shot and continuous to stay in focus when revealing Tim McGraw being the other male. The camera switches focus between the two men dependant on who’s talking at the specific moment in time. Medium shots and Close ups are used in the first scene to not draw attention away from the conversation. The third male comes into the shot in the same manor as the establishing shot of panning, and returns to a medium shot to have all three in the frame. Eye line shot and point of view shot of ‘Jollypop’ from the duos angle. Returns to medium of them from over McGraw’s shoulder. Close Up of laughter from McGraw after the deal. Cut to the second setting which is the main setting of the song being the race track. Short, quick cuts between different parts of the scene including the boys getting set up, commentator, crowd, speaker and the track. Low angles and eye line angles of the guys all racing. Focus on one little girl. During shots the day changes to night connoting a full day of racing. Close ups when one of the boys gets in an accident as the other is trying to save him. Medium and Close ups used mainly as they are very focal shots without the need to include background.

McGraw is a typical racer owner, looking scruffy, dirty, constantly working on his car, injured and haggling with the racer. All have tattoos connoting they aren’t afraid of pain, two are wearing caps another stereotypical part of country along with checkered clothing and their accents. coloured suits are black and red implying danger, anger and love. These two juxtapose themselves and match the fact of the two males being brothers in the video, that they get angry at each other but still care denoted by the toppling of the car.

Website 3 – Bastille

Bastille -Website

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The home page of the website advertises the new song ‘Glory’. This is conventional as most music websites advertise new singles or albums on the home page. The shot is a close up of a girl dancing with a worn denim jacket and a pink bob taken from the music video. At the top of the page there are leads into social medias for the band and music platforms where the audience can find out what songs they have and music they have produced. Once again this is obeying classic conventions of having buttons to connect to other sites. At the bottom of the page are other pages that can be accessed through the home page including merchandise and music from the band. Furthermore, conditions and privacy for the band and record label are displayed in the bottom corner as the producer has to make it visible. An arrow on the main screen leads to a second image of the new album release ‘Wild World’. The photo is a medium long shot of two of band members presumed to be sitting on a building over looking a city. The producers and directors specifically chose a setting like this to link with the title of the album being wild world, this is bastilles view of their world. There are leads to other pages for the audience to make it easier to buy the album.Screen Shot 2017-07-19 at 10.24.41.png

The next page of the website is dates and locations for live performances of the band. This includes dates ranging through the whole of 2017 and the places they will be held at. The colour scheme is black and white with borders at the top and bottom to make it easier for the audience to read and understand the page. This makes the website successful with fans as they can find out information in an easy and quick way. Furthermore, tickets are easy to access with one click to lead fans into another site for once again a quick route to find what they want. Most websites involve techniques like this as it is conventional and proven successful to producers and directors. The same font is used throughout the website to make it easy to understand and not draw too much attention away from what its reading. The team behind the planning and designing of the website has thought carefully with images, fonts and layout for presentation to have little clutter and draw the audience in to find out more about the band.

The following two pages are purely for music and music videos. All the videos or songs featured on the page are displayed in a strip at the bottom. This goes against common conventions as no other website has a unique look upon ways to present music. This connotes a more interesting way to look through new music by the band. The background is black matching the rest and has no other feature on the page. The audience are then drawn to the music and the music only with no other distractions, this is implied to be the producers idea and meaning behind the layout of the website. Screen Shot 2017-07-19 at 10.31.59.png

The audience can easily log in through a social media account and have their own account on the website. This can increase customer satisfaction as they will have updates on music, tickets and merchandise. Store and Merch pages just lead into different websites to reduce time and stress for the fans and the audience to find things they need easily.

Digipak 3 – The 1975


The 1975 are a rock band originally from Manchester consisting of 4 members, Matthew Healey, Adam Hann, Ross MacDonald, George Daniel.

Similar to Arctic Monkeys, The producers and directors of the 1975 album have used monotone colours to create a realistic view of the band to connote a different setting and style to a classic rock band. The front cover is an image of a black sign with the bands name in light up letters. Sticking to the simple black and white theme, the fluorescence letters are in the colour of a fresh crisp white contrasting the sinking blackness of the background. The idea behind this is portrayed to draw the audience in to the album and the band. Furthermore the board has then got a fluorescent border around it which illuminates the wall and floor of the room it is staged. DOP has used a specific shot to display the refection of the board as it fades into the bottom of the frame. An interpretation of this could be the juxtaposition of being different to other rock bands but also being the same. The audience are made to believe the band are unique yet the front image gives off a different impression of them just reflecting others.

Moving on to the CD design, producers have decided to use a deep grey colour to comply with the message given across by the band of being different. Considering grey is still monotone, it isn’t as basic as black and white which is the message connoted by the director of the album design and the bands image. The writing of the band flows into each character with basic straight lines. This can imply the band are all linked and connected through the choice of font on the directors behalf. Linking back to the originality of the band, this font isn’t a typical font used in typing by other bands and day to day use, therefore it was carefully chosen to fit the image being presented. The colour choice allows the bands name to still stick out even though both shades are sticking to the grayscale theme. Also with the background behind the CD being white, it makes it look like a vinyl record linking to the retro style of the band.

The text of the inside matches both the back and front of the cover to not confuse the audience with too many different themes. It shows information of the creators of the album as well as the copyright and the record label information. The colour scheme is exactly the same as the rest of the album without grey being used to make it easier to read for the audience. The cover is very conventional as it contains a lot of text and logos of companies. This makes it professional and legitimate for the production of the album. The idea behind this cover is to promote a good quality album. The writing is quite small but still easy to read due to it being san-serif and white on black, however it has to be this small to fit all the text in. The text includes positions of which the band play like main guitarist, vocals, drums and bass.

The back page is almost parallel to the front cover except the change in text to label the titles of the songs on the album. This is conventional as almost all album covers have this feature as audiences like how easy it is to follow along and know which song they are listening to and what song they want to listen to next. Making it more easy for the audience to follow means the audience will approve of the album making it more successful. The text is also illuminated making it the 1975’s ‘own’. There is also the record label on the bottom of the cover with other information and the barcode. It mimics the front cover with setting, font and fluorescent text. Block capitals are iconic to the band and recognisable to the fans as it is used for their social media pages.

Analysis 3 – Don’t Stop Movin’

Don’t Stop Movin’ is sung by a group called S Club 7 which is made up by 4 girls and 3 boys. They are from the pop genre in 1998.

The song opens with an electronic voice repeating the words ‘don’t stop moving to the funky funky beat’ 3 times followed by a change of lyrics to ‘don’t stop moving to the s club beat’ for a single saying. The two main singers create a sound bridge by starting to introduce themselves over the electronic voice with a simple ‘yeh come on’ and ‘oh’. Bradley McIntosh is the first singer of the song as he is the main singer of this particular song. After two verses sung by McIntosh, Jo O’Meara sings the pre chorus consisting of 16 seconds of her solo, contrasting with McIntosh who is the lead. The rest of the group in this song however only join in singing on the chorus. Jo is implied to have some importance to the song as she is still a solo singer, but the audience can assume the song is more likely to be Bradley’s.

The music video opens with a shot of Jo dancing in, what is implied to be a nightclub. Straight away the audience have established the setting and been introduced to one of the members of the band. This denotes the performance based music video as slowly more of the members are introduced to the camera. The camera uses large amounts of medium and long shots when filming to view the whole scene and not just the band themselves. Low and High angles are used to view the dancing and singing from different directions to allow the audience to feel like they are in the video and experiencing it themselves. The speed and duration of the single shots are fast and short to match the tempo and setting of the club including the dancing of the background people. Camera uses zoom and tracking to emphasise the mood and setting of the music video to attract the audience and allow a memorable video to the song.

The mise en scene suggests the video was set in the time of the 90’s due to the clothing worn. Flared trousers worn by girls and mini skirts accompanied by a range of crop tops and vest tops. Males are wearing jeans and shirts or vests with some accent jewellery. All bright colours to match the scene of the club with flashing coloured lights implied to be a disco scene. Dancers in the background are all extravagant with vibrant colours and gems to stand out from the crowd.